I’ve secured my new website, www.microbusinessstrategy.net (under construction), which will serve as the focal point of the Micro Business Strategy Series. The series begins with Micro Business Strategy: Workbook. The next title: Micro Business Strategy: Marketing, Micro Business Strategy: Branding follows that. With the last release, I will open a branding store.
Each of these workbook focuses on a different aspect of micro business management. The first will get you up and running. The second will help you position your micro business in the marketplace by helping you find that comfortable niche. The third will allow you to create your brand.
I believe that by the time you finish all three titles, you will have a thriving business.
The Micro Business Strategy Series borrows strategies, tactics, and mindsets from large corporations, academia, and history and creates useable information that are simplified and applicable to any situation. The series follows the time-proven KISS maxim: Keep It Simple Stupid.
Why am I doing this?
This Bureau of Labor Statistics Report indicates that adult men and women greater than 20 years of age have large numbers of unemployed: 14.3 million. In addition, 5.5 million people work part time jobs due to slack work or business conditions. These individuals need options, and it does not appear that the job market will produce jobs for some time to come, if ever.
In the News:Forbes reports, “New business creation by the 55 to 64-year-old age group is up sharply over the past 15 years—from 14.3 percent of all entrepreneurs in 1996 to 20.9 percent in 2011, according to the Kauffman Index of Entrepreneurial Activity, 1996-2011.
In June, an AARP/Society for Human Resource Management (SHRM) survey of 50 + employed workers revealed that one in twenty plan to start their own business; nearly one in five unemployed workers would prefer to do the same.
An article in Barrons by J. Laing reports some dismal expectations for the economy. “Over the next 20 years, the U.S. economy is likely to grow only 2% a year. That’s down from 3% or better since World War II”